Play Unified is a global Special Olympics campaign

To read on Bath Chronicle website:

Bath Paralympic swimmer joins campaign to break down disability barriers

By GeraintTucker  |  Posted: July 19, 2016

Kate Grey (front right) is part of the Play Unified campaign

Kate Grey (front right) is part of the Play Unified campaign

A Bath-based former Paralympic swimmer has joined young people across the country to launch a new campaign video for Play Unified.

Kate Grey hopes it will help spread the word about the campaign, a global charitable initiative breaking down barriers for young people with intellectual (learning) disabilities.

The video was created at regional Play Unified summits at Old Trafford in Manchester and Gilwell Park in London, as well as in schools across Liverpool and Reading.

It centres around the core principle of Play Unified – that training and playing together is a quick path to understanding, acceptance and friendship.

Grey was the MC at all of this year’s Play Unified summits, and also stars in the new campaign video:

« It was excellent to see young people engaging with sport, leadership skills, and most importantly, each other throughout the Play Unified summits, » she said.

« The new campaign video shows the spirit of camaraderie and friendships that are already being forged through Play Unified – I look forward to seeing this spread throughout schools and communities as the programme reaches across the UK. »

Play Unified is a Special Olympics Great Britain campaign, delivered in partnership with the Youth Sport Trust, funded by the Department for Culture, Media and Sport and jointly administered by DCMS and Sport England. It forms part of a worldwide Special Olympics movement to change perceptions of and attitudes towards people with intellectual disabilities – both on and off the pitch.

With young people aged 14-25 at its core, Play Unified will be rolled out in 200 schools nationwide over the next two years, involving more than 18,000 young people.

The campaign seeks to empower young people with and without intellectual disabilities to become leaders in their schools, creating positive change and providing more opportunities for young people to take part in sport.

Ultimately, Play Unified aims to end intolerance towards people with intellectual disabilities, creating the ‘Unified Generation’.

Karen Wallin, CEO of Special Olympics Great Britain said: « Play Unified is a global Special Olympics campaign aimed at breaking down the barriers and misconceptions towards people with intellectual disabilities.


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